About Us

  • Joe Shuchat

    CEO

    Joe Shuchat is a Canadian Entrepreneur with an extreme passion for sports, technology, and performance. Born and raised in Toronto, Ontario, he has always had an affinity for helping others achieve their goals and that was no different when he founded Winning Identity, a private customizable network for teams and organizations. The software, which was entirely cloud based, was designed to improve communication and player development among college and professional sports teams. Winning Identity partnered with several large players including the Golf Channel, Home Depot, and IBM Watson. His ability to define and utilize the proper technology and build a strong development team is what allowed Winning Identity to be acquired by Blast Motion in May 2016. 

    In early 2018, he founded Mindful Sports Group, a sports management agency with the premise of helping athletes and entrepreneurs achieve their dreams. His first athlete, Victor Perez, he helped develop a plan and process to accelerate in the top 50 in the Official World Golf Rankings. He has added additional golfers to his stable of players and helps each one identify strengths and weaknesses while developing a methodology for their success. He also develops technologies alongside these athletes to help them define their processes and gain success at the highest level. 

    He holds a Bachelor of Management degree from Dalhousie University and became a Certified Webmaster through Seneca in 2012. He is also a low single digit handicap golfer having represented Canada in several competitions internationally as well as spent two years caddying on several major professional tours including the PGA Tour.

  • Brendan Barrack

    VP of Golf Management

    Brendan is the Vice-President of Golf Management for Mindful Sports Group, bringing rounded professional experience in the golf industry to his role. He joined Mindful Sports Group from the European Tour, where he helped to develop the Tour's award-winning social media content, executed the Tour’s communications strategy through a brand refresh and travelled internationally to work closely with Tour stars in his role as a Press Officer.

    Brendan graduated with a degree in Journalism and Mass Communications from The George Washington University’s prestigious School of Media and Public Affairs, where he also Captained the Division 1 Men’s Golf Team.

    He became the youngest varsity captain in school history at 18 years of age, earning two individual wins, breaking an Atlantic 10 Conference record, and was awarded Academic All-American and All-Northeast Region team selections.

    Following graduation, he coached full-time boarding students at the Core Golf Academy in Orlando, FL alongside his close friend and former coach, Sean Foley. before competing in the professional ranks, winning once.

    The Toronto native is a respected industry insider, with a keen eye for talent and an understanding of what it takes to succeed at the highest levels. He is also known for bringing an infectious love of the sport to every position he has held since his first role as a caddie at The National Golf Club of Canada 15 years ago.

  • Steven Cai

    CTO

    Steven Cai was born in Guangzhou, China before moving to Canada at a young age. His fascination with technology was seen from a young age where he developed many applications as a self taught developer.

    In 2012, he became a Certified Webmaster from Seneca College in Toronto, Canada. He followed that up by assisting Canadian startup Winning Identity through a successful exit to Blast Motion as the VP of cloud.

  • Daniel White

    VP of Sales

    Daniel joins Mindful Group following 12 years at Maple Leaf Sports & Entertainment (MLSE), where he served as Senior Account Executive, leading the sales team while personally generating over $1 million annually. He established key partnerships for the Toronto Raptors brand, which included securing the naming rights to the OVO Athletic Centre, the team's practice facility. Daniel also played a decisive role in selling out the Sher Club, an exclusive member-only space at Scotiabank Arena in partnership with music icon Drake.

    Daniel's track record and high-level experience at the largest Sports and Entertainment company in Canada have allowed him to develop and maintain a vast network of the country’s most successful business people. Combining his work experience in professional sports with his passion for golf, Daniel is uniquely positioned to provide the ultimate experience for existing and future Partners.

  • Ryan Crema

    Golf Manager

    Ryan grew up in Surrey, England, before moving to the US for high school and university. He graduated from Core Golf Academy in Orlando, Florida and accepted a spot on the Division One golf team at High Point University in North Carolina. Ahead of his his Sophomore year, Ryan transferred to the University of Redlands in Southern California, where he went on to complete his college golf career and graduate with degree in Political Science.

    Ryan brings a wealth of golf experience to his role, both as a tournament golfer and as a coach, having worked as Assistant Head Coach at Albany Golf Academy in Nassau, Bahamas. Ryan grew up playing with and against some of golf's highest-level players, which has helped him develop an expert understanding of both the elite-amateur and professional sides of the sport. He is extremely passionate about golf and his goal is to help others in their journey to succeed.

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